Social media marketing involves promoting a brand, product, or service through platforms like Facebook, Instagram, or X (formerly Twitter) to engage with target audiences. Management includes planning content, posting regularly, interacting with followers, monitoring performance, and adjusting strategies to enhance online presence and drive business growth.

Search engine marketing (SEM) promotes websites through paid advertising on search engines like Google increasing their visibility in search engine results. Pay-per-click (PPC) advertising is a model where advertisers pay each time a user clicks on their ad, allowing businesses to target specific keywords and drive traffic to their websites.

Email marketing involves sending targeted emails through services like Mailchimp to a list of subscribers to promote products, services, or brand updates. It helps businesses build relationships with potential customers by delivering personalized messages, offers, or content directly to a customer’s inbox, often measured through open and click-through rates.

Google Analytics is a tool that tracks and analyzes website traffic and user behavior. It provides insights into how visitors find and interact with a website, including metrics like page views, session duration, and conversion rates. This data helps businesses optimize their online presence and improve marketing strategies.

Content marketing is creating and distributing valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience. Copywriting is the art of writing persuasive text for marketing materials, like ads, emails, or websites, aimed at motivating readers to take specific actions, such as making a purchase.